Rick Alden, The Willy Wonka of Skullcandy


We can safely assume that most of us know what Skullcandy is right? Well, if you do skip this paragraph. If you don’t, well where have you been for the last 8 years? Well anyway, Skullcandy are a pair of headphones that has a skull as its logo. To simply put, Skullcandy is a company that sells hands free audio products that enable users to be able to listen to music at high quality, while having that hip fresh look to them. Surprisingly, the music quality is pretty good, they have very nice bass subwoofers that do not damage ears.



Rick Alden is the founder of Skullcandy, and simply started out promoting snowboarding events and began fiddling with his items. He eventually began selling bindings that holds skis and snowboards together with the user.

One day, while he was hauling to the top of a Park City peak for another powder run, he had to pull out his ear buds from his music player and use them to answer his phone. However, an idea suddenly occurred to him. “What if there were headphones that could seamlessly switch from music to phone calls? And what if they looked good as they worked? That was when Skullcandy was born.




One of the first products that came out before Skullcandy became official, was a set of headphones called Skullcrushers. They were designed to appeal to skateboarders and snowboarders who loved a ton of bass.

So Long story short, the Skullcandy product was a success. In a sea of black and white we became a groundswell of color and style that the world had been waiting for. Skullcandy’s commitment to counterculture and self-expression scratched the audio itch of core up-and-comers and underdogs that nobody else could reach. They have teamed up with kindred risk takers and pioneers living at full volume like artists, athletes, DJs and helped grow events that were far away from the main stage and mainstream. Skullcandy’s street cred grew and grew until they boldly secured their place on store shelves and the heads of trendsetters and innovators.

So how did he become successful? Read more at: Sonnycpa.com


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